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读者定位：接受过良好教育，有一定的工作社会阅历，收入丰厚，年龄在28-45岁之间，关心社会进步的公务员、经理人、管理人士、研究员、教授等 |
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外滩画报2008年广告价格表 |
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版面四色 |
Size/Position ，4 Color |
实度尺寸 |
版心尺寸 |
出血菲林尺寸Bleed Size |
价格 |
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Trim Size |
Type Area |
Rate |
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普通版面 |
Run of page(R.O.P) |
W ×H (mm) |
W ×H (mm) |
W ×H(mm) |
RMB |
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全版 |
Full Page |
260×374 |
228×330 |
266×380 |
96,000 |
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小全版 |
Junior page |
170×230 |
170×230 |
N.A |
70,000 |
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半版(竖) |
1/2 Vertical |
110×325 |
110×325 |
113×331 |
60,000 |
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半版(横) |
1/2 Horizontal |
228×160 |
228×160 |
234×163 |
55,000 |
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1/3版(竖) |
1/3 Vertical |
76×325 |
76×325 |
N.A |
53,000 |
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1/3版(横) |
1/3 Horizontal |
228×115 |
228×115 |
N.A |
49,000 |
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1/4版(竖) |
1/4 Vertical |
110×160 |
110×160 |
N.A |
40,000 |
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1/4版(横) |
1/4 Horizontal |
228×80 |
228×80 |
N.A |
37,000 |
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半通栏 |
Half Banner |
110×80 |
110×80 |
N.A |
22,000 |
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跨版 |
Double Page Spread |
520×374 |
484×330 |
526×380 |
188,000 |
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特殊版面Special Position |
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新闻版International News Section |
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封底 |
Outside Back Cover |
260×374 |
228×330 |
266×380 |
196,000 |
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封二全版 |
Inside Front Cover |
260×374 |
228×330 |
266×380 |
150,000 |
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封二跨版 |
Inside Front Cover Spread |
520×374 |
484×330 |
526×380 |
280,000 |
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封底内页 |
Inside Back Cover |
260×374 |
228×330 |
266×380 |
123,000 |
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封底内跨版 |
Inside Back Cover Spread |
520×374 |
484×330 |
526×380 |
220,000 |
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封面拉页 |
Gatefold of Inside Front Cover |
514×374 |
478×330 |
520×380 |
295,000 |
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Reverse Gatefold of Inside Front Cover |
514×374 |
478×330 |
520×380 |
300,000 |
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特别封面横放条 |
Front Cover Horizontal Banner |
260×80 |
260×80 |
266×86 |
148,000 |
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特别封面竖放条 |
Front Cover Vertical Banner |
75×374 |
75×374 |
81×380 |
172,000 |
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A5版 |
Page A5 |
260×374 |
228×330 |
266×380 |
123,000 |
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正中跨版 / 第一跨版 |
Center Spread / 1st Spread |
520×374 |
484×330 |
526×381 |
222,000 |
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生活版Lifestyle Section |
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封底 |
Outside Back Cover |
260×374 |
228×330 |
266×380 |
148,000 |
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封二全版 |
Inside Front Cover |
260×374 |
228×330 |
266×380 |
123,000 |
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封二跨版 |
Inside Front Cover Spread |
520×374 |
484×330 |
526×380 |
222,000 |
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封底内页 |
Inside Back Cover |
260×374 |
228×330 |
266×380 |
110,000 |
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封底内跨版 |
Inside Back Cover Spread |
520×374 |
484×330 |
526×380 |
196,000 |
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封面拉页 |
Gatefold of Inside Front Cover |
514×374 |
478×330 |
520×380 |
250,000 |
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Reverse Gatefold of Inside Front Cover |
514×374 |
478×330 |
520×380 |
260,000 |
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B5版 |
Page B5 |
260×374 |
228×330 |
266×380 |
110,000 |
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正中跨版 / 第一跨版 |
Center Spread / 1st Spread |
520×374 |
484×330 |
526×380 |
196,000 |
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文化版Culture Section
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封底 |
Outside Back Cover |
260×374 |
228×330 |
266×380 |
148,000 |
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封二全版 |
Inside Front Cover |
260×374 |
228×330 |
266×380 |
123,000 |
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封二跨版 |
Inside Front Cover Spread |
520×374 |
484×330 |
526×380 |
222,000 |
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封底内页 |
Inside Back Cover |
260×374 |
228×330 |
266×380 |
110,000 |
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封底内跨版 |
Inside Back Cover Spread |
520×374 |
484×330 |
526×380 |
196,000 |
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封面拉页 |
Gatefold of Inside Front Cover |
514×374 |
478×330 |
520×380 |
250,000 |
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Reverse Gatefold of Inside Front Cover |
514×374 |
478×330 |
520×380 |
260,000 |
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C5版 |
Page C5 |
260×374 |
228×330 |
266×380 |
110,000 |
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正中跨版 / 第一跨版 |
Center Spread / 1st Spread |
520×374 |
484×330 |
526×380 |
196,000 |
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备注：本刊例 2008 年执行。 | |
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